Official Book Launch!

I said it once and I will say it again, writing a book is the easy part. My mother, author Dulcelina Moore hosted Thanksgiving as she usually does at her home in Spring Gardens, Florida. Living in Miami, you never really know what the weather will be, so we really lucked out on Thanksgiving Day with clear skies and a nice cool breeze in the evening. We had a bistro themed Thanksgiving, equipped with outdoor lanterns, fall themed decorations, and a hand written menu for guests to anticipate the upcoming meal. Since the entire event was outdoors, we were all grateful for the great weather.

The night before the event, the rental company delivered the tables, chairs, flatware, goblets, and wineglasses as we continued to clean and straightened up the house for guests. My mother continued with all the cooking and prepping while my brother and I decorated the Florida room, back patio, and spruced up the garden. The Christmas tree, wreaths, and holiday decorations prepared us all for the holiday season. Before we knew it, the day arrived, and it was time to get dressed and entertain our neighbors, family, and friends.

On November 24th Thanksgiving Day, we shared with neighbors, family, and friends the paperback, hard cover, and Amazon Kindle version of our book, On the Road to Victory: Our Struggle as Immigrants in America. It was an exciting time of fellowship, thanks giving, and sharing. Once we brought out the books and the Kindle with our eBook on it, there were so many questions; immediately everyone gravitated to the family album photo pages located in the back of the book. Everyone was interested in knowing if their photo made it in the book. A few family members, shuffled off and began reading the books we had circulating within the group. It was an exciting time but it proved that there was still work to do. Not anticipating their immediate interest, many wanted to purchase their copies immediately, right then and there. The official launch was slated for Cyber Monday, which was that Monday November 28th. This allowed for final details to be added to the website (www.ontheroadtovictory.org) including payment options (credit cards, invoice notifications, and Pay Pal). Finally, our final shipment of the hard cover books was delayed. As my mother and I frequently say…on the road to victory. Meaning every time you are working on something great, there will be a hurdle or obstacle in your way, it is inevitable. You must overcome it and carry on. The entire basis of the book.

As we worked with our book distributors, it was such an overwhelming and rewarding feeling to log into our computers and slowly see our book added to multiple book outlets. The eBook has been launched with Apple ibooks, Amazon Kindle, Kobo, Lybrary, Barnes & Noble Nook, and over 70 online eBook retailers worldwide.  We worked with a great team of professional editors, designers, and industry professionals to create a perfect product for our readers. To prepare for book sales for our physical books, we visited the post office to ensure the proper pricing and best packaging was considered for shipments. Our friendly neighborhood Postal Officer informed us Media Mail. According to the United States Postal Service (USPS), media mail is a cost-effective way to send media materials through the USPS. You can send books, videotapes, DVDs, CDs, printed music and other sound recordings through Media Mail as long as they weigh less than 70 pounds.

Once the website was up to date and ready to process payments and the shipping rates and packing options finalized, the marketing of the book began. This is an ongoing process but quite rewarding. We are in week 2 of the official book launch and the feedback has been exceptional! The trick will be coming up with a long-term strategic marketing plan beyond family and friends. Our next step will be to go to our target audience…. to go to the people which is exactly what we plan to do. This story must be told and shared!

To learn more about On the Road to Victory: Our Struggle as Immigrants in America please visit www.ontheroadtovictory.org. To stay current with projects, upcoming book tours, and special events please visit coauthor Dr. Tasha Thomas’ website at www.tashathomas.org and follow her on Instagram at @dr.tashita_tica. To stay current with projects, upcoming book tours, and special events please visit author Dulcelina Moore’s website at www.dulcelinas.com and follow her on twitter at @dulcelinamoore and follow her on Instagram at @dulcelinamoore.

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